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    CREATIVE STRATEGY
    RESEARCH-BASED

    HOW PETER J. MARCUS ADVERTISING HELPS
    RECRUIT THE BEST PROFESSIONALS?

    Peter J. Marcus Advertising is a mid-sized, full service advertising agency with offices in New York and Los Angeles. We have experience working with many prominent corporations including the United Nations, The Equitable, Paragon Computer Professionals, EDP Contract Services, COMSYS-METAMOR, Dime Savings Bank, Barnes & Noble, National Car Rental, Deloitte & Touche, KPMG Peat Marwick, Marriott Hotels, Johnson & Johnson, Panasonic, Westinghouse, Southwestern Bell, and Reader's Digest, among other Fortune 500 companies.

    Unlike many recruitment ad agencies that just place job announcements, we create ads based on fundamental psychographic, demographic and marketing research. We combine our research with time-proven Madison Avenue advertising principles to create effective and sound advertising. Our advertising talks to the prospective applicant in their language while we "sell" or highlight the benefits of both the job and the company to them. We are able to "sell" the job to the prospective applicant because we understand what motivates the Professional to take certain jobs, and we create a corporate I.D. based on what is important to the prospective applicant-what they are looking for in a company.


    HOW PETER J. MARCUS ADVERTISING HELPS RECRUIT THE BEST PROFESSIONALS?
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